How are identities created in the external facing world and how is proofing evolving?

Security as a first relies on the ability to capture and analyse context as well as responding proactively with adaptive controls.

Compliance initiatives such as GDPR and CCPA are promoting the need for strong consent capture, storage and revocation capabilities.

Be it based on standard MFA or modern biometrics and passwordless authentication how best to authenticate end users?

External identities will require a central dashboard experience to manage preferences and data requests.

Consumer identity data will be integrated across a range of systems – be it PII or activity data.  CRM, data platforms and profile stores will require strong integration.

Understanding the requirements for a new consumer project can be complex and full of nuance.

Consumer identity will introduce new stakeholders to the identity team such as the CMO, CDO and CEO.  We need to understand and validate their needs and objectives.

Consumer identity platforms will require a broad set of features and capabilities in a solution design that covers many different systems with different success metrics.

Procuring a consumer identity platform can be complex and time consuming.  What is the process and how can it be managed?

A request for proposal will be a useful part of the vendor engagement process.  How can they be designed?

A proof of concept may be a key component of the vendor analysis process.  What are the different types and how can they be designed and managed?

Measuring success will not only help calculate returns on investment but can also help expand a CIAM project into new areas.  We examine some samples.

Metrics effectiveness will focus upon how quantitative and qualitative measurements can be applied to a range of different capabilities to understand their success.

Consumer identity platforms will introduce a range of both volume and transaction performance characteristics that need designing and measuring.